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The top photo, also from Zoosk, celebrated National Hugging Day.

Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.

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Video on Instagram continues to be outpaced by photo.

Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.

e Harmony produced the most content with 88 posts, and the average amount of content posted was 36 posts.

For other brands, other top links posts also tended to share relationship advice.

Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love.